United States Online Grocery Market Size
The United States Online Grocery Market will reach US$ 622.92 billion by 2032, up from US$ 159.54 billion in 2023, with a CAGR of 16.34% from 2024 to 2032.
The grocery industry is often portrayed as a laggard in adopting ecommerce technology. This perception is partly fed by the slower pace of consumer adoption of groceries compared to other items. Increased smartphone usage significantly contributes to the increased adoption of online grocery shopping. The ease of buying things online on a mobile device that is always close to the user makes it convenient to order groceries in between other important things.
United States online grocery shopping has become common in urban and suburban areas, with many consumers opting for home delivery or curbside pickup options. The market for online grocery stores in the United States is primarily driven by rising disposable income and a growing preference for comfort. Online grocery stores make ordering groceries convenient and straightforward. It saves time, and different assets additionally give a broad scope of food and non-staple items. The rising millennial populace and developing internet business market have additionally added fuel to the development of the market. Besides, improving action plans by predominant players and a mix of voice innovation will also drive the market's growth. Smartphones are widely used for online shopping because they are simple to use and let users buy products through mobile apps. As a result, the market is expected to expand in tandem with the rising number of smartphone users over the forecast period.
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One of the primary factors contributing to the growth of the online grocery market is the increasing demand for convenience. Busy lifestyles and the desire to save time have led consumers to seek out more efficient ways to shop for groceries. Online platforms provide the convenience of browsing and purchasing products from home, with the added benefit of home delivery or curbside pickup. This shift was further accelerated by the COVID-19 pandemic, which saw a surge in online grocery orders as consumers sought to avoid crowded stores and maintain social distancing.
Technological advancements have also played a crucial role in shaping the online grocery market. E-commerce platforms and grocery apps have become more sophisticated, offering user-friendly interfaces, personalized recommendations, and seamless payment options.
Innovations such as artificial intelligence (AI) and machine learning (ML) are enhancing the shopping experience by predicting consumer preferences and optimizing inventory management. Additionally, improvements in logistics and delivery infrastructure, including the use of drones and autonomous vehicles, are making last-mile delivery faster and more efficient.
Consumer preferences have also evolved, with a growing emphasis on fresh and organic products. Online grocery retailers are responding to this demand by offering a wide range of organic fruits, vegetables, and other perishable items, ensuring that quality and freshness are maintained through advanced supply chain management. The rise of subscription-based models and meal kit delivery services, such as Blue Apron and HelloFresh, has further diversified the market, catering to health-conscious consumers seeking convenient meal preparation solutions.
Moreover, the integration of online grocery services with other digital platforms, such as voice-activated assistants (e.g., Amazon's Alexa) and smart home devices, is enhancing the overall consumer experience. These integrations allow users to easily add items to their shopping lists, place orders, and receive updates on their deliveries through voice commands and notifications.
United States Online Grocery Company Analysis
Some of the prominent companies in the United States Online Grocery market include Tesco Plc, Walmart Inc, Instacart, The Kroger Co, Costco Wholesale Corporation, Target Corporation, FreshDirect, and Peapod Online Grocer, LLC.
United States Online Grocery Company News
- In April 2022, BigBasket announced that it would expand its quick commerce business across India and harness the benefits of the fast-growing market. As a part of this expansion, the company projects to build 700 offline stores to cover the entire range of grocery retail.
- In March 2022, Instacart launched "The Instacart Platform," a suite of enterprise-grade technologies designed to revolutionize the grocery industry. With this innovative offering, Instacart aims to empower retailers and enhance the consumer experience, catering to various shopping preferences.
- In May 2022, With the launch of extended drone delivery services, the retailing behemoth Walmart is now steadily elevating its aerial cooperation with DroneUp to new heights. They would be able to service potential clients in around 4 million homes spread across six US states thanks to this.
- In April 2021, FreshDirect, a pure-play online grocer, was acquired by Ahold Delhaize and private equity firm Centerbridge Partners.
- In March 2021, in collaboration with automated logistics expert Tortoise, Albertsons Cos. supermarket chain Safeway is testing a remote-controlled grocery delivery cart in Northern California.
- In November 2021, the e-commerce behemoth Amazon announced that the merger of its food businesses Fresh and Pantry into a single, consolidated store called Amazon Fresh was complete.
Product
- Vegetables and Fruits
- Dairy Products
- Staples and Cooking Essentials
- Snacks
- Meat & Seafood
- Others
Purchaser Type
- Subscription Purchase
- One Time Purchase
Delivery Type
- Click & Collect
- Home Delivery
All the companies have been studied from three points
- Overview
- Recent Development
- Revenue Analysis
Key Players
- Tesco Plc.
- Walmart Inc.
- Instacart
- The Kroger Co.
- Costco Wholesale Corporation
- Target Corporation
- FreshDirect
- Peapod Online Grocer, LLC
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